Print it · leave it behind

The leave-behind sheet

This is the sheet for places that aren’t buying anything — a café counter, a feed store, a salon, a waiting room. It says what Florida Dealz is, that it costs nothing to read, and it puts a scan code in a customer’s hand so they can open the issue right there. No rates on it at all.

• The scan code opens floridadealzmag.com — a real code, printed sharp
• Designed to print on one US Letter page — the app and page furniture disappear when you print
• Leave a few at every counter you pass, whether or not they advertise
• Readers who scan it are the ones who walk in and mention the magazine